Giatec Brings New Excitement to World of Concrete 2024 with the First-Ever Concrete Revolutionaries Awards

A spectacular showing by Giatec® coming to the 50th WOC including the 1st ever GCR Awards, a lineup of presentations by company experts, and a new look for the SmartRock® Pro sensors.  


Giatec®, a global leader in concrete technology platforms, is geared to take World of Concrete 2024 by storm once again. The company debuts the Giatec Concrete Revolutionaries (GCR) Awards, honoring customer and partner achievements, SmartMix™ and SmartRock® Pro enters the 50th WOC’s Innovative Product Awards, and unveils a brand-new design for SmartRock Pro.  

With the Concrete Revolutionaries Awards, Giatec will be honoring customers and partners who have been instrumental in revolutionizing the construction industry. These leaders have distinguished themselves in innovation, sustainability, and technology, pushing the boundaries of what’s possible in the concrete sector. 

“The drive for advancement and dedication to innovation from within our concrete industry has been remarkable due to the immense commitment from Giatec’s customers and partners,” said Pouria Ghods, CEO and Co-Founder of Giatec. “The Concrete Revolutionaries Awards, popularly dubbed The Revolutionaries, are going to be a celebration of innovation and excellence. They are our way of acknowledging the significant contributions and advancements our customers and partners have made in furthering our industry.” 

The 2024 Giatec Concrete Revolutionaries Award categories include: 


  • Engineering Expert  
  • Operations Innovator  
  • Technology Leader  


  • Market Trailblazer  


  • AI Solution Pioneer  
  • Digital Transformation Leader  

The Revolutionaries will reveal the winners taking home trophies in these categories and are set to take place on Wednesday, January 24th at 3:30 PM at Booth #N1251. 

Giatec is also entering WOC’s 2nd annual Innovative Product Awards products entries. The program honors cutting-edge equipment, materials, tools, and services shaping the concrete and masonry industries. This awards program will showcase the most advanced solutions available today and Giatec is proud to represent both in different categories. 

Giatec Entries:  

  •  SmartMix™ – The AI-powered mix management for smarter decisions putting producers back in control. 
  •  SmartRock® Pro – The 1st fully self-calibrating concrete strength monitoring sensor. 

Experience the new Giatec booth at #N1251 from January 23-25, 2024, and check out our products as well as see the newest updated look for our SmartRock Pro sensor. For more information visit Giatec’s WOC webpage. 


About Giatec

Giatec is a global company revolutionizing the concrete industry by bringing smart testing technologies and real-time collection and analysis of concrete data from production and delivery to placement. Giatec’s suite of hardware & software products has leveraged advanced technologies such as; Artificial Intelligence (AI), and Internet of Things (IoT), including; wireless concrete sensors, mobile apps, and advanced non-destructive technologies (NDT) to drive innovation throughout concrete’s lifecycle and reduce concrete’s carbon footprint. For more information visit 

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