6 Reasons Ready-Mix Producers Should Partner with SmartRock® Plus

Smart Concrete
Smart Concrete

SmartRock® Plus is the new, branded, concrete mix solution designed to help concrete producers improve their bottom line. Ready mix companies are signing up for SmartRock® Plus and its unique real-time strength reporting to differentiate, decommoditize, delight customers, demonstrate technological strength, and deliver profits. How?

Safely Pour Concrete Under Any Weather Conditions

The leading concrete sensor for real-time temperature and strength monitoring

Differentiate

Differentiation is critical not only to a company’s quarterly success, but also to its long term survival. Marketers know, it is difficult to differentiate based on being cheap, customer oriented, or quality driven — any company can do this. However, by playing to hard trends in the market, executives can find unique raw materials and services that help them stand out.

Following the hard trend of mobile technology sharing, SmartRock® Plus is both, a patented technology that can be incorporated into the concrete, and a unique service to help the contractor. Such a powerful combination of product and service makes it a strong differentiator.

Decommoditize

Companies operating in commodity markets work on thin margins and uncertain market share. By showing differentiation, sales managers can increase average selling price. Offering the unique technology in SmartRock® Plus is a tool to help companies decommoditize and defend their margins.

Delight Customers

Delighted customers are loyal customers. Loyal customers a key to maintaining market share in a competitive market. By offering a unique service like SmartRock® Plus, that contractors value, they will not only be delighted customers, but they’ll have a hard time buying from a competitor that offers just regular concrete.

Demonstrate Technological Strength

Contractors are rapidly demanding more and more technology from their suppliers. The SmartRock® Plus system is fast and easy to connect into existing business practices, so the startup process takes days rather than weeks or months.

In the ready mix industry, there is no faster, easier way to demonstrate a producers technological strength than by harnessing the computing power that’s already in the contractor’s pocket. The customizable SmartRock® Plus app can be a frequent reminder of the technology a ready mix supplier offers to support its customers.

Deliver Profits

Differentiating, decommoditizing, delighting customers, and demonstrating technological strength all improve a ready mix producer’s bottom line. But, the most successful companies in the concrete industry know that the big margins are in value-added mixes. By selling value-added SmartRock® Plus mixes to contractors doing time-critical work, producers can improve their profitability significantly over the industry averages.

This value to the contractor is most commonly seen when working on high-rise projects, post-tensioned concrete, fast track pavements, pavement repairs, and industrial projects. But, creative concrete producers are finding new ways to extract value and profit from the SmartRock® Plus solution.


Defensible Results: A Sixth Reason From Safran Law Offices

Ready Mix Producers don’t like to think about it, but from time to time, a job has questions. One of the most important tools in managing jobsite harmony is a thorough, measured history. The SmartRock® Plus system makes it easier than it has ever been to retrace the history of your product and its handling and placement when problems arise.

-Perry Safran, Safran Law Offices

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles

Use These Tech Tools for More Efficient Cold Weather Concreting

Let’s dive into our sensors in detail.   Safely Pour Concrete Under Any Weather Conditions The leading concrete sensor for real-time temperature and strength monitoring Learn More SmartRock Sensors:    SmartRock is a wireless concrete sensor designed for temperature and strength monitoring with the ability to record real-time temperature data for every 15-minute interval for 2 months and comes with remote-monitoring capabilities. It is fast, simple, designed rugged and waterproof, and can be activated and installed hassle-free. The sensor contains two points of temperature measurements located in the sensor cable and body, and comes with an extended temperature cable and probe for mass…

Everything You Need to Know About Pouring Concrete in Winter

Winter is coming! Worried about the cold weather concreting that comes with it in the construction industry? We’ve got it covered with Giatec’s SmartRock sensors.  Keep reading to learn more.  Safely Pour Concrete Under Any Weather Conditions The leading concrete sensor for real-time temperature and strength monitoring Learn More The temperature is dropping, the days start to get shorter, and frost covers the ground. While it may be exciting to imagine a festive winter season, that is not what comes to mind when working in the construction industry. Especially, when you have a project to complete, a schedule to maintain, and a desired concrete temperature and…

Giatec’s Unique Concrete Knowledge Resources

The Giatec Scientific website is a treasure trove of concrete knowledge, ranging from blogs and case studies to podcasts and videos! Find a few of our exclusive resources below: Safely Pour Concrete Under Any Weather Conditions The leading concrete sensor for real-time temperature and strength monitoring Learn More Giatec’s Concrete Terminology Search Bar Need a one-stop destination for searching definitions for a plethora of terms related to concrete knowledge? Make sure to check out our concrete terminology search bar! To search for a term related to…

We use cookies to provide you with a better experience, analyze site traffic and assist in our marketing efforts. By continuing to use this website, you consent to the use of cookies in accordance with our Privacy Policy Page.