Smart Concrete is the new, branded, concrete mix solution designed to help concrete producers improve their bottom line. Ready mix companies are signing up for Smart Concrete and its unique real-time strength reporting to differentiate, decommoditize, delight customers, demonstrate technological strength, and deliver profits. How?
Differentiation is critical not only to a company's quarterly success, but also to its long term survival. Marketers know, it is difficult to differentiate based on being cheap, customer oriented, or quality driven -- any company can do this. However, by playing to hard trends in the market, executives can find unique raw materials and services that help them stand out. Following the hard trend of mobile technology sharing, Smart Concrete is both, a patented technology that can be incorporated into the concrete, and a unique service to help the contractor. Such a powerful combination of product and service makes it a strong differentiator.
Companies operating in commodity markets work on thin margins and uncertain market share. By showing differentiation, sales managers can increase average selling price. Offering the unique technology in Smart Concrete is a tool to help companies decommoditize and defend their margins.
Delighted customers are loyal customers. Loyal customers a key to maintaining market share in a competitive market. By offering a unique service like Smart Concrete, that contractors value, they will not only be delighted customers, but they'll have a hard time buying from a competitor that offers just regular concrete.
Demonstrate Technological Strength
Contractors are rapidly demanding more and more technology from their suppliers. The Smart Concrete system is fast and easy to connect into existing business practices, so the startup process takes days rather than weeks or months. In the ready mix industry, there is no faster, easier way to demonstrate a producers technological strength than by harnessing the computing power that's already in the contractor's pocket. The customizable Smart Concrete app can be a frequent reminder of the technology a ready mix supplier offers to support its customers.
Differentiating, decommoditizing, delighting customers, and demonstrating technological strength all improve a ready mix producer's bottom line. But, the most successful companies in the concrete industry know that the big margins are in value-added mixes. By selling value-added Smart Concrete mixes to contractors doing time-critical work, producers can improve their profitability significantly over the industry averages. This value to the contractor is most commonly seen when working on high-rise projects, post-tensioned concrete, fast track pavements, pavement repairs, and industrial projects. But, creative concrete producers are finding new ways to extract value and profit from the Smart Concrete solution.